Today’s businesses are centered mostly on digital marketing. Being able to reach a wide range of audience is the key to having a successful online marketing strategy. However, most businesses fail in this department because of a poorly executed website development as well as content quality. If you live in the Leicester area, you often see young entrepreneurs, like Ravi Karia, launching businesses online.  Mr. Karia, a Leicester Mercury’s Young Business Executive 2012 awardee, recently launched a business that allows shoppers a direct online route to top clothing brands.

If he can do it, so can you. 

In an online business, engaging the right audience is very important. If you are worried about the low traffic on your existing website, talking to software developers specialising in website design in Leicester may boost your business and increase web traffic.  Taking note of these marketing tips may also help boost your business online and translate website traffic into sales.

1. Social Media Integration

With over 1.5 million active users worldwide, making your product available or visible on Facebook will likely increase your online sales. Other social media sites like Twitter, Facebook, Pinterest, and Instagram allow you to have a wider audience reach, with thousands of potential customers viewing your product simultaneously. Integrating social buttons to your overall web design, embedding live feeds of social profiles like that of Twitter, as well as displaying your company’s social media profile are ways you can take advantage of social media to promote your business. Experts in web development will have no problem integrating social buttons to make your website more attractive.

2. Content Sharing

Having a lot of social media accounts is common nowadays. However, it becomes taxing and time-consuming to update all of your accounts every time you have a new post. One popular sharing tool is Hootsuite that allows you to manage all of your social media activities from one dashboard. It’s a very convenient marketing tool to boost your online business.

3. Search Engine Optimisation

If you want your website to be visible on search engines, you need to have the right SEO tools for it. Your pages should have high-quality content and are linked to other popular websites. This is a bit tricky but there are companies or agencies out there, like Bespoke Software Development Agency, for instance, who specialises in optimising your website to increase your web traffic and translate them to sales.

4. Google Analytics

Google analytics is a valuable tool in tracking what your visitors are doing on your site, the pages they visit on a regular basis and how long they stick around. When you review your Google Analytics data, it will show you which top keywords are attracting more visitors. Your web content development should be tailored based on your top traffic drivers.

5. Online Chat Tools

Providing your site visitors with a platform where they are free to ask questions will make them feel more at ease. Live online chat with someone who offers the right solutions will deliver higher customer satisfaction. It would be an advantage if you know how to integrate such tool to your website. However, if you are lacking in this department, there are companies that offer software development Leicester wide that can help you add an online chat function on your website.

Take note of the above tips to boost your online sales. You may also visit if you want to know more about web design services in Leicester and nearby areas.

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